Shopping today has changed.
And so has how we pay for what we need.
Now's the Time to Pay Later.
Team
Art Director: Sohee Cho
Senior Art Director: Yuri Kim
Copywriter: Dan Isaacs
Creative Director: Tristan FItzgerald
Brief
Get existing and new PayPal consumers to select Pay Later when checking out with PayPal by providing customers with Pay in 4.
Young people, in particular, expect the brands they use to support them not just to get the things they need, but also to be there to help them improve their own behaviors and protect them if they get into trouble.
To encourage engagement, financial services brands must display empathy and understanding, and this is especially true in times of great uncertainty such as the current COVID-19 crisis.
Animated GIFs for Paid & Owned Channels
Illustrations
We crafted illustrations exploring the verticals of fashion, beauty, and electronics.
Landing Page
Onsite Banners
